Lily spent 20 years building brands with international marketing communication agencies in Hong Kong, Singapore and Beijing. She worked with global brands to strengthen their presence in local markets, as well as supporting local brands to go global. Her last corporate position was Managing Director of OgilvyOne Beijing.
In 2016, she moved on to the social sector, motivated by a growing sense of social responsibility.
Lily believes that commercial approaches can help to solve social problems. She works with nonprofits and social business in the region on strategy and communication.